Privacy

Importance of First-Party Data

First-Party Data Is No Longer Optional Many organisations still treat first-party data as a “nice to have” rather than a structural dependency in modern marketing. That assumption is becoming outdated quickly. Privacy regulation is tightening globally, and platforms are steadily reducing reliance on third-party cookies. The implication

Privacy

OAIC Determinations and Their Implications for Digital Advertising

1. Executive summary Recent determinations by the Office of the Australian Information Commissioner (OAIC), including matters involving Monash IVF and Medmate, reinforce the application of the Privacy Act 1988 (Cth) to modern digital tracking technologies, including third-party pixels and similar adtech implementations. While the factual contexts of these determinations