Privacy
1. Executive summary Recent determinations by the Office of the Australian Information Commissioner (OAIC), including matters involving Monash IVF and Medmate, reinforce the application of the Privacy Act 1988 (Cth) to modern digital tracking technologies, including third-party pixels and similar adtech implementations. While the factual contexts of these determinations
Meta Ads
A lot of advertisers struggle with scaling in Meta Ads. To be honest, the underlying concept is simple. The execution is where it gets difficult most of the time. Larger organisations tend to win here because they have more resources, more designers, more testing capacity, more budget for iteration. Smaller
Google Ads
A lot of advertisers, particularly those running mature Google Ads accounts, run into a predictable inefficiency without fully recognising it. One of the most commonly missed signals is impression share lost due to budget. It’s often ignored, but in practice, it can indicate a structural constraint on how far
ChatGPT
Conversational advertising has now reached Australia. OpenAI has rolled out its self-serve Ads Manager, with ChatGPT Ads now live in Australia, the United States, Canada, and New Zealand. For early adopters, this is a rare window to experiment and learn while the system is still early in its lifecycle.